Post by account_disabled on Feb 27, 2024 3:11:14 GMT -5
In order to build an effective marketing strategy, it is necessary to understand your end consumer - know his needs, hear his pain, take into account his wishes. This will help optimize the product, make the most effective sales proposal for its market entry, and, most importantly, win customer loyalty. You can start with the simplest and most difficult at the same time - compiling a portrait of your ideal buyer and further analyzing it. What is a user portrait, why is it needed and how can it be analyzed with the help of web analytics, we will tell later in the article. How to analyze a user profile using Google Analytics Portrait of the ideal user: definition and purpose A user portrait is a set of various characteristics and information about the buyer of a certain product, with which he can cover certain of his needs.
It is worth noting that there can be many portraits and each business will have its ideal client with a unique set of data. You can assign a name to each portrait, especially if there are many such portraits and the company is large - it will be easier for all employees to EL Salvador Mobile Number List work, knowing that today they are working with two Nikolays and one Ilya, and tomorrow they will focus their marketing efforts on Nadiya Ivanovna. User portrait helps: Develop a clear detailed marketing strategy; Choose optimal channels for promotion; It is easy to set up targeted and contextual advertising; Ensure communication with adequate customers; Adjust the company's work in one direction. An example of a user portrait An example of a user portrait Among the universal characteristics of the portrait, the following can be distinguished: Location Region, city of residence, population - any detail can be important.
For example, if this is a resident of a large city with a lot of competition, then the company must try very hard to make its sales offer truly unique. The climate of the region can affect seasonality, and such data as the time difference, language specificity and mentality can be of direct importance for setting up targeted advertising. Age. This is one of the most important demographic factors that must be taken into account when compiling and analyzing a portrait of your target audience. Since it is impossible to make an equally effective sales offer for young people, businessmen, women on maternity leave and pensioners. Different age groups have completely different needs, values and duration of the decision-making process. Sex. It is important to remember that men and women see the world around them differently, which means that it is also important to build the sales funnel for these groups of visitors differently.
It is worth noting that there can be many portraits and each business will have its ideal client with a unique set of data. You can assign a name to each portrait, especially if there are many such portraits and the company is large - it will be easier for all employees to EL Salvador Mobile Number List work, knowing that today they are working with two Nikolays and one Ilya, and tomorrow they will focus their marketing efforts on Nadiya Ivanovna. User portrait helps: Develop a clear detailed marketing strategy; Choose optimal channels for promotion; It is easy to set up targeted and contextual advertising; Ensure communication with adequate customers; Adjust the company's work in one direction. An example of a user portrait An example of a user portrait Among the universal characteristics of the portrait, the following can be distinguished: Location Region, city of residence, population - any detail can be important.
For example, if this is a resident of a large city with a lot of competition, then the company must try very hard to make its sales offer truly unique. The climate of the region can affect seasonality, and such data as the time difference, language specificity and mentality can be of direct importance for setting up targeted advertising. Age. This is one of the most important demographic factors that must be taken into account when compiling and analyzing a portrait of your target audience. Since it is impossible to make an equally effective sales offer for young people, businessmen, women on maternity leave and pensioners. Different age groups have completely different needs, values and duration of the decision-making process. Sex. It is important to remember that men and women see the world around them differently, which means that it is also important to build the sales funnel for these groups of visitors differently.